Better Business Outcomes
Better Business Outcomes
Latest Episodes
Looking back in 2024 and forward to 2025
Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025.They discuss:The Omnicom-Interpublic merger creates the largest ...
Johna Burke - Why measurement is key to the credibility of public relations in management
In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.They discuss:How data helps practitioners prove their value to senior ...
Pitch forward
In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.They discuss:Creative challenges in leadership and how to ...
Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub deli...