Better Business Outcomes

What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communicators. You’ll understand the areas where you should be focusing to build personal and organisational resilience. We will explore how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Hosted by Sarah and Stephen Waddington. For more information visit https://www.wadds.co.uk/

Contributors

Host

Sarah Waddington

NED, advisor to creative agencies and communications teams, professional communicator and activist
Media commentator and speaker on industry trends and issues including social mobility and diverse representation, corporate purpose, reputation and PR
Institute of Directors Ambassador and Branch Chair North East (North)
Institute of Directors Certificate in Company Direction (ongoing)
The Coaching Academy Diploma in Life and Personal Performance Coaching (ongoing)

https://www.sarah-waddington.co.uk/

Host

Stephen Waddington

Founder and Managing Partner of Wadds Inc., professional advisor for agencies and communication teams
Founder of Socially Mobile, not-for-profit PR school equipping the workforce of today for the challenges of tomorrow
PhD student, Leeds Business School, investigating the contribution of public relations to management
Visiting Professor in Practice at Newcastle University
Past President of the CIPR, Chartered PR Practitioner and a CIPR Fellow (Hon)

https://wadds.co.uk/