Better Business Outcomes
What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communicators. You’ll understand the areas where you should be focusing to build personal and organisational resilience. We will explore how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Hosted by Sarah and Stephen Waddington. For more information visit https://www.wadds.co.uk/
Podcasting since 2022 • 16 episodes
Better Business Outcomes
Latest Episodes
Pitch forward
In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.They discuss:Creative challenges in leadership and how to ...
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Season 2
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Episode 4
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22:42
Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss:- Scotland as a buzzing, competitive PR hub deli...
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Season 2
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Episode 3
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20:46
A podcast from India
Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and t...
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20:24