Welcome to Better Business Outcomes

Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc.

Better Business Outcomes talks to leaders and senior communicators about the  areas where you should be focusing to build personal and organisational resilience.

This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. 

Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations PRs and their own contribution to society. 

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

Transcript

Sarah Waddington:

What makes a good leader and how do they harness the power of communications? 

How important is business purpose? 

Can stakeholders really make or break a business?

Welcome to Better Business Outcomes, where I, Sarah Waddington 

Stephen Waddington:

and me, Stephen Waddington from Wadds Inc. 

Sarah Waddington:

discuss all the big issues and more with a series of global leaders who have set the standard for what great looks like. 

Stephen Waddington:

We’ve more than 50 years experience in the public relations industry.

We were there in the days of sending out press releases by fax. We were amongst the first to use email, and now we advise management teams on how harness technology to communicate brand purpose, build value and communicate with those that matter. 

Sarah Waddington:

This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. 

Stephen Waddington:

Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations PRs and their own contribution to society. 

In this podcast you’ll hear from leaders and senior communicators about their own experiences, you’ll understand the areas where you should be focusing to build personal and organisational resilience and enjoy a great listen along the way. 

Sarah Waddington:

The very first season of Better Business Outcomes, launches on Wednesday the 23rd of November,  so do follow – for free, wherever you find your favourite podcasts.

We look forward to you joining us then.