Better Business Outcomes

What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communicators. You’ll understand the areas where you should be focusing to build personal and organisational resilience. We will explore how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Hosted by Sarah and Stephen Waddington. For more information visit https://www.wadds.co.uk/

Host

Sarah Waddington

NED, advisor to creative agencies and communications teams, professional communicator and activist
Media commentator and speaker on industry trends and issues including social mobility and diverse representation, corporate purpose, reputation and PR
Institute of Directors Ambassador and Branch Chair North East (North)
Institute of Directors Certificate in Company Direction (ongoing)
The Coaching Academy Diploma in Life and Personal Performance Coaching (ongoing)

https://www.sarah-waddington.co.uk/